I see potential in social action projects to drive environmental sustainability and social impact. IndusOrigin, was my first social venture, bringing traditional Indian crafts to an online platform as a way of connecting business expertise to underserved cultural communities. Since 2013, I have been on the Board of the Sophia Hilton Foundation: “Storytelling for Education’, a Canadian Charitable Foundation dedicated to the dissemination of Tamil Folktales and Language in Canada and India. During the pandemic, I have helped establish PAY IT FWD, an online opportunity for Non-profit and Charitable organizations to have their design needs met through volunteer activity of designers and creatives.
These activities provide opportunities to spread the word concerning the impact of ‘Design Thinking’ —and the ability of design to make a difference in the world.